As part of the operation “Digital presentation of Ekten”, which we carried out as part of the public tender “e-business 2019_2022”, we worked with the company Studio Mazzini d.o.o., under the expert guidance of dr. Dario Berginca and dr. Mihael Klinet, conducted a workshop and prepared a comprehensive study of the company’s digital presence in foreign markets, followed by upgrading the company’s overall visual identity and renovating the website (measure: website for foreign markets) in a responsive design and multilingualism. We also prepared a promotional video (measure: product sales video) in two language versions, edited materials for promotion at digital fairs (measure: digitization of appearances at fairs) and upgraded the knowledge of employees in the field of digitalization (measure: strengthening competencies – training). We have newly designed and implemented a system that enables the digital exchange of technical documents and project documentation with our customers in a safe and reliable way (measure: electronic exchange between partners).
In an interactive workshop with Mag. Matjaž Mazzini discussed the characteristics of social networks, the importance of a strategic approach in the planning of communication activities and the use of analytics and automated marketing systems in establishing an effective sales funnel. With his experience, he effectively and practically supplemented our knowledge and gave us guidelines for further improvements.
The purpose of the public tender is to co-finance the eligible costs of establishing or upgrading the company’s electronic operations. The objectives of the operation are to improve the company’s competitiveness and opportunities for business expansion in foreign markets. The investment is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund in the amount of EUR 29,960.
ekten digital transformation
As part of the project, we will start implementing business digitization. We will prepare a comprehensive study of the digital transformation, we will renovate the ERP system, introduce the e-archive, digitize machines, equip ourselves for teleworking and raise the digital competencies of employees. With this project, we want to improve the company’s competitiveness by accelerating the company’s digitalization and thus also mitigate the consequences of the COVID-19 epidemic. The investment is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund in the amount of EUR 99,933
